Sauce Labs Illustrations

Client: Sauce Labs — Market: Software Development Testing

What we did

Creative Direction
Art Direction


Creative Direction: Petre Spassov
Illustrations: Jody Williams
Animation: Charles Davis Jr.


To coincide with a new website launch, Sauce Labs approached us to create an illustration language and develop a library of key graphics.

Each graphic focuces on a key part of their business—from cloud testing, security, enterprise testing, to community building—all feature the Sauce bots that have been a mainstay of their brand over the years.

We also established the classifications of “city level”, “room level”, and “item level” for each type of the graphic to better organize compositions and production when creating new assets.

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