PS Design Brand Identity
Brand Identity, Brand Strategy, Creative Direction, Copy Writing, Logo Design, Print Collateral
When building our own brand materials, our goal was to design an understated and elegant identity that is never shouty and communicates our dedication to our craft; an identity that stands out enough to create a unique and recognizable personality, without overshadowing our work.
We believe that there is still great value in print the medium, thus several traditional printing techniques were applied to the collateral suite, such as embossing, letterpress, and foil stamping to create memorable touch-points that create a sense of occasion. This tactility was front of mind when choosing materials such as the duplexed cotton paper stock, featuring blind debossing, for our business cards.
All too often design is relegated to the sidelines; left until the end, treated as a necessary nuisance, executed with little passion, support, and the bare minimum of resources. No Afterthoughts is the motto we live by. Our wordmark encapsulates this ethos. The strike through “PS” represents our commitment to never let design become an afterthought.