Don’t Be a Bot: Build a robot, don’t become one.
Client: Internal — Category: Product Design — Awards: Graphis Design Annual, Hermes Awards
![dont-be-a-bot-promo-1](https://psdesign.com/wp-content/uploads/2017/04/dont-be-a-bot-promo-1-1.jpg)
What we did
Product Design
Wood Engineering
Copy Writing
Illustration
Team
Creative Direction: Petre Spassov
Printer: Czar Press
Production: Graham Industries
Assignment
After an exhausting 2016 year rife with social and political unrest, we set out to create something simple and fun that would be a welcome distraction. At the same time, we wanted to poke fun at the self-contained opinion bubbles that are so prevalent in politics.
The concept for the promo is simple: build a robot, don’t become one.
Each little bot was shipped in a festive metallic red bubble mailer. The artwork is screen printed on 1/8th-inch plywood, then laser cut to create the bot’s individual “body parts” that the recipient puts together.
![dont-be-a-bot-promo-2](https://psdesign.com/wp-content/uploads/2017/04/dont-be-a-bot-promo-2-1.jpg)
![dont-be-a-bot-promo-5](https://psdesign.com/wp-content/uploads/2017/04/dont-be-a-bot-promo-5-1.jpg)
![dont-be-a-bot-promo-3](https://psdesign.com/wp-content/uploads/2017/04/dont-be-a-bot-promo-3-1.jpg)
![dont-be-a-bot-promo-4](https://psdesign.com/wp-content/uploads/2017/04/dont-be-a-bot-promo-4-1.jpg)
![dont-be-a-bot-promo-6](https://psdesign.com/wp-content/uploads/2017/04/dont-be-a-bot-promo-6-1.jpg)
![dont-be-a-bot-promo-8](https://psdesign.com/wp-content/uploads/2017/04/dont-be-a-bot-promo-8-1.jpg)