Assignment

Appium is an open-source test automation framework for native, hybrid, and mobile apps. PS Design was tasked to create a modern, clean, and inviting brand identity for the platform as well as the brand architecture for the conference series that the organization puts together each year.

The concept for the logo was to capture automation visually through the cyclical nature of the mark. We wanted to communicate a sense of activity and motion even when the logo is still.

We created a minimal iconographic style and built out a full suite of animated icons for the organization to use throughout their digital materials. Once all of the brand styles were approved, we put together a comprehensive but easy to follow brand guide to keep the identity consistent throughout all of the company touchpoints.